In a recent collaboration with Message Engineer for Medtech Startups, CEO Jason Scherer shared the innovative approach that has driven the company's success. By combining design, development, and sales force, VitaTek aligns incentives from napkin sketch to commercialization, making a profitable outcome more predictable. This unique model includes weekly progress meetings with the inventor and prototypes sent every week. Ultimately, VitaTek's focus on sales and user engagement from the start is what sets them apart in the medical device industry.
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